Global retail e-commerce sales transactions are expected to account for more than USD 4 trillion in 2020. One of the largest and most popular e-commerce sites is Amazon. The technology firm that started as an online marketplace for selling books has expanded not only to an online store that sells virtually everything but also diversified its offerings to cloud computing services, consumer electronics and physical stores. Amazon has been on the rise when surpassing Walmart as the most valuable retailer in the United States but also experienced further growth in its e-commerce business due to the Covid-19 pandemic. This external shock resulted in even more people ordering supplies online which
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