How can companies raise awareness and increase transparency about carbon emissions of their products

When boarding a short-haul flight from London to Paris, most passengers are aware of the burden for the environment that this means of transportations entails. Similarly, we know that driving with a petrol-powered car generates harmful emissions. This is not surprising considering that the emissions at least partly occur at the point of usage. While this might be the case for planes or cars, it is certainly far less obvious for other products or services, especially those kinds with a significant digital component. The rise of digital products and services over the past few decades, as termed by American venture capitalist Marc Andreessen that ‘software is eating the real world’ requires us

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Cambridge Digital Innovation

Hughes Hall, University of Cambridge

Cambridge Judge Business School

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